STRENGTHENING EMPLOYER BRANDING
How do I stand out from other companies?
Employer branding attempts to answer these essential questions. It pursues two goals for efficient recruiting: increasing the awareness and reputation of the company and the long-term retention of committed employees.
Ideally, employer branding leads leads to an improvement in the working atmosphere, employee motivation and their well-being, which translates into higher productivity and lower recruitment costs. Interesting to know: Compared to older employees, young employees are twice as likely to say they are looking for a new job within the next year.¹
Strengthen employer brand
For successful employer branding, companies today more than ever need to differentiate themselves from each other and go new, creative ways: Germany is suffering from a shortage of staff, especially skilled workers. According to the Ernst & Young Mittelstandsbarometer, 80% of companies have problems filling vacancies.²
At the same time, companies are carelessly letting a lot of potential go to waste here. An HR expert sums up the situation aptly: "In large parts, the Dax 30 companies are amazingly similar and enter the so often invoked competition for the best brains without any distinctive features.
In addition, employees' demands on their professional environment are increasing, which cannot be met exclusively by a higher salary. A study by Kienbaum shows what other benefits employees would be willing to give up part of their salary for.⁴ The most frequently mentioned benefits - after "home office" and "flexible working hours" - included adequate "health care" and "sports programmes".
However, the independent implementation of such (sports) programmes is becoming more and more difficult for many employers due to increasing flexibility in the workplace, decreasing local ties and increasing technical demands. External providers have developed concepts to meet this demand.
SPECIALISED PROVIDERS AS A SOLUTION
In the next chapter, we will show the opportunities that arise from external providers in the age of digitalisation and compare the largest of them in the market for corporate sports and health services.
No matter which provider a company chooses: It is essential to use the power of sport to playfully strengthen the well-being and the cohesion of the employees! A broad, well thought-out sports programme can and should be an important pillar of a modern work concept. Companies and employees benefit equally from a positive corporate culture - a win-win situation for all involved.
Feel free to contact us at move@playsports.team for more information or a free initial consultation. Use the power of sport for your business!
¹ Bankrate: Job Seeker Survey: 2021
² Ernst & Young, Mittelstandsbarometer 2018
³ Sascha Theisen, Dr Manfred Böcker interviewed on https://www.haufe.de: 2015
⁴ Else Kröner, Forsa: Lifestyle and nutrition of adults in Corona times: 2021
⁵ Kienbaum: Benefits study in Capital Issue 2: 2019
STRENGTHENING EMPLOYER BRANDING
How do I stand out from other companies?
Employer branding attempts to answer these essential questions. It pursues two goals for efficient recruiting: increasing the awareness and reputation of the company and the long-term retention of committed employees.
Ideally, employer branding leads leads to an improvement in the working atmosphere, employee motivation and their well-being, which translates into higher productivity and lower recruitment costs. Interesting to know: Compared to older employees, young employees are twice as likely to say they are looking for a new job within the next year.¹
Strengthen employer brand
For successful employer branding, companies today more than ever need to differentiate themselves from each other and go new, creative ways: Germany is suffering from a shortage of staff, especially skilled workers. According to the Ernst & Young Mittelstandsbarometer, 80% of companies have problems filling vacancies.²
At the same time, companies are carelessly letting a lot of potential go to waste here. An HR expert sums up the situation aptly: "In large parts, the Dax 30 companies are amazingly similar and enter the so often invoked competition for the best brains without any distinctive features.
In addition, employees' demands on their professional environment are increasing, which cannot be met exclusively by a higher salary. A study by Kienbaum shows what other benefits employees would be willing to give up part of their salary for.⁴ The most frequently mentioned benefits - after "home office" and "flexible working hours" - included adequate "health care" and "sports programmes".
However, the independent implementation of such (sports) programmes is becoming more and more difficult for many employers due to increasing flexibility in the workplace, decreasing local ties and increasing technical demands. External providers have developed concepts to meet this demand.
SPECIALISED PROVIDERS AS A SOLUTION
In the next chapter, we will show the opportunities that arise from external providers in the age of digitalisation and compare the largest of them in the market for corporate sports and health services.
No matter which provider a company chooses: It is essential to use the power of sport to playfully strengthen the well-being and the cohesion of the employees! A broad, well thought-out sports programme can and should be an important pillar of a modern work concept. Companies and employees benefit equally from a positive corporate culture - a win-win situation for all involved.
Feel free to contact us at move@playsports.team for more information or a free initial consultation. Use the power of sport for your business!
¹ Bankrate: Job Seeker Survey: 2021
² Ernst & Young, Mittelstandsbarometer 2018
³ Sascha Theisen, Dr Manfred Böcker interviewed on https://www.haufe.de: 2015
⁴ Else Kröner, Forsa: Lifestyle and nutrition of adults in Corona times: 2021
⁵ Kienbaum: Benefits study in Capital Issue 2: 2019
